Why Defining a Workplace Culture is so Important

“Why should I have written rules and practices in my business? Shouldn’t every employee know not to smoke on the job site, be 5 minutes early to every shift, and know not to wear stained jeans and a ripped t-shirt when meeting with a customer?”

Sadly, no, that’s not always the case. Especially in the trades industry— let’s be real here.

Written rules and unspoken practices must be set in place within your business. You need to set order and structure within your walls so that every team member is on the same page and working well with one another.

As business owner, you have to determine the ‘personality’ of your business. Establish the values, beliefs, and habits you want your team to follow and be on board with. Every business owner will have a slightly different work culture— formed from their own interests, experience on the tools, and things they find important.

The two main reasons you want an established work culture are:

  1. Because everything you and your team does determines how you come across to customers!
  2. Because when everyone is following the same rules and practices, people work better together!

From day one, each new employee needs to be shown the work culture and told how things are run, so that everyone is operating on the same level. It’s important that you hire people that’ll be a good cultural fit with your company.

It’s a lot harder to start changing and implementing work culture 20 years in, but it can be done. Unfortunately some team members just might not make the cut— it’s a sacrifice you may have to make in order to maintain a strong team and professional image.

Some common examples of work culture rules could include:

  • Shaking hands when greeting people, and not interrupting others when they’re speaking
  • Being professional on all communication fronts: in-person, in emails, in written letters, etc.
  • Being punctual, dependable, and respectful
  • Being well-groomed and following the dress code
  • Not swearing or smoking on job sites
  • Following company procedures

One thing to keep in mind is that a positive work culture will always give the best results. As business owner, you too have to follow these rules and treat everyone with respect and realize that everyone is important to your business and has the potential to grow.

A work culture won’t be maintained if it’s unrealistic and you don’t follow the practices yourself, because team members will pick up on that quickly and soon go about their day in their own way—causing chaos, a lack of structure, and an unprofessional image.

If you need help defining your work culture, or have questions based on this subject, don’t hesitate to book in a quick chat with us by clicking here.

1st Live Workshop of the Year a Success!

Over 40 contractors and their team members from around Ontario and Quebec stepped away from their job sites, projects, and offices yesterday, Tuesday, March 22nd, to take part in our Marketing & Sales Live Workshop. After 2 months of planning and preparing for the event, I taught the crowd how to better their contracting business through proven strategies, tools, and templates.

My brother, Robert Houston of Rep Tradie, was our guest speaker, and explained to everyone the importance of reputation marketing, the rise in technology and its power, and the effect it could have on your contracting business— both good and bad, and how to deal with it and use it to your advantage.

Members of Boone Plumbing and Heating Inc. were in attendance and had a major role in promoting the Live Workshop. Jiffy Print and Photo provided all Sales Kit examples that included door hangers, lawn signs, posters, and postcard examples that were used during our presentation. A huge thank you goes out to these two amazing companies!

With a room full of different tradespeople, the day was full of networking, learning how to improve a business, and laughs— it was certainly a memorable day for me, and we can’t wait to provide you more great strategies and lessons in our next event, the ‘Chaos to Control’ online workshop happening April 19th 9-10:30am.

The Boone Academy

The Boone Academy

We are pleased to announce a new line of training available to our clients this year. We have paired up with local company Boone Plumbing and Heating Ltd. to provide you in-depth training on how to enhance your contracting company.

Together, we have one goal: to help as many tradesmen better their business as possible. To help them earn more time back for their families, to make more money, and to make it easier for them to run their business versus it running them.

Starting January 2016, each quarter, for two consecutive months there will be one online workshop a month, and the third month will be a live workshop held at the Nepean Sportsplex. This process repeats each quarter.

Topics will be specific to our 3 core pillars— applicable to any contracting business: Time and Team, Profit and Cashflow, and Sales and Marketing. You’ll notice these topics will be in sync with our seasons and the reason behind teaching topics at specific times of year is so that they can be as beneficial to you as possible— something you can take and apply to your business right away.

Look out for our invites either online or in-store through the Boone Academy.

If you have any questions, feel free to contact us. Otherwise, look out for upcoming events on our Home Page.

Why Marketing?

“Why Marketing?”

If you’re currently in a slow slump; not getting enough leads resulting in no new customers, then listen up.

Small business owners, particularly contractors like yourself, wear many hats— working multiple positions and running many tasks simultaneously, which can be the main reason as to why you don’t have a marketing plan carved out already.

Many of you have put in the time, energy, and money into marketing but saw no difference in cash flow.

Small business owners state the following as their biggest hurdle for getting results from their marketing efforts:

  • The economy is slow
  • Lack a marketing budget
  • Lack knowledge of marketing
  • Don’t have the time
  • Are confused by the (sometimes) conflicting information out there

These are valid reasons as to why you don’t have a great marketing plan, but it doesn’t mean that’s the end all be all. It doesn’t have to be hard. You can create a marketing plan that attracts clients even in the toughest of times.

The secret to making marketing easy is to:

  • Immerse yourself in your customers world— try to put yourself in their shoes so you get the message across most effectively.
  • Uncover your customers pains, struggles, worries and concerns to leverage your unique ways to assisting these people.
  • Find out where your potential customers hang out (on and offline) so that you can find the right channels to get your message across. (Grocery store bulletins, Sports centre entrance ways, on Facebook, on Linked In, at home looking at flyers and newspapers, etc.)
  • Learn to test and measure so that you know where to apply your marketing budget. (Everything is trial and error at first, and that’s okay!)

Take the time to discover your ideal market— learn the systems and methods that will get you more clients, higher profits, and time for life outside your business. Knowing your marketing problems and seeking out solutions is the first step to achieving success!

If you need help with your marketing and getting more leads, then click here have a chat with us.