You want to win more jobs for the coming season in order to catch up on past work, be able to pay your crews on time, and get the chance to make a bigger and better name for you and your company. Did I guess right?
Why isn’t that happening? I bet it’s because you think the only contractors that win enough jobs out there are low-balling their prices in order to get them. While that may be true in some cases, it’s not the only way to win more jobs— trust me.
Look, I know there’s fierce competition around every corner, but lowering your prices just to land a job to make measly profit, is not worth it. There are tons of other marketing and sales options to try before you reach that low point…
In fact, I’ve just completed a list of my top marketing and sales strategies that will help contractors win more jobs. It’s called The Contractor’s 30-Point Checklist to Winning More Jobs™— pretty straight forward, huh? It contains many helpful tips and suggestions that you can apply real-time.
It’s a simple checklist to help you focus on the strategies you need to be doing in order to win more jobs. This checklist stresses the importance of identifying what you currently have in place in terms of marketing and sales strategies and what areas you might not even be aware of, but should be implementing into your own business.
Stop scraping by, winning jobs, with only the method of lowering your prices; you’re only further hurting your employees, your company, and yourself. If you want to win more jobs, make more profit, and take your business to the next level, you have to think strategically.
You can print this checklist off as many times as you’d like and share it with your team to look at. This checklist will help you differentiate yourself from your competition because you’ll have extra strategies beyond just price. You’ll find these strategies have nothing to do with lowering your prices but everything to do with winning over your ideal customers.
Today’s the day you stop lowering your prices and start winning more jobs!
This tool has helped dozens of Canadian contractors nationwide and it can help you too!
Remember, if you have any questions or comments, shoot us an email at firstname.lastname@example.org.
What strategies are you going to test out? Leave us a comment on our Facebook page!
Technology has come a long way over the decades. It provides many options to allow contractors to better master their business. Almost every aspect of a contracting company can be systemized using technology of some sort.
Back in the day, there were far fewer tools to help you do daily work tasks. It was a lot more grit, brain power, and hands-on work to get the job done. It required working long days including evenings and weekends, immense stress due to keeping it all in your own head, and a tired body from always being on the go.
It doesn’t have to be that way anymore. Let’s compare:
THEN: picture the contractor who used a dull pencil and wrinkled papers crammed into an overstuffed folder to organize their day, keep their team accountable, hire new employees, and track their profits. Chaotic, right?
NOW: picture the contractor who uses a smartphone and tablet to systemize many aspects of their business; no mess, just a piece of technology tucked into their work pants, ready to tackle the day at the click of a button. Easy, right?
While there’s nothing wrong with using ‘old school’ methods to run and systemize a contracting business, it can create a bit of chaos if not done properly. Let’s face it, working solely on paper and in your own head can be tough— and lead to missed opportunities, and chaos in the office and job site.
Instead of sorting through dozens of papers scattered all throughout the company van, why not use a digital app to keep you organized and the company systemized?
There are many examples of what technology can do for us:
Organizing our time: now we have Google Calendar, Self Control – one example of a free apps that can block distracting websites from you during the workday, and the ability to set reminders on our phone. After all, why keep all your daily tasks in your own head when you can see them in front of so that you never miss a beat?
Keeping our team accountable: now we have digital checklists connected to mobile apps for employees to use such as the free online tool Trello. We also have software that can track your teams’ work hours such as ExakTime. Why just assume your team is working efficiently without you being there— know for sure so that you’re paying your crew for the time and effort they truly put in.
Hiring new employees: now we have the Internet and plenty of sites to help us find the perfect candidates for a job opening. Kijiji, Craigslist, Indeed, Monster, and Workopolis to name a few. Why just post the print ad on your office window and hope people will drop by— post it everywhere so you get more opportunities to work with only the best.
Tracking profits: Now we can hire employees to use QuickBooks or put together easy-to-read spreadsheets in order to stay on top of our financials. Why just hope for profits when we can plan for them?
At Profit For Contractors, we understand the struggle of keeping it all in your own head and not having the time to look for technological tools to help you better organize and systemize your business. It’s why we’d like to help you.
On our upcoming FREE webinar: “Systems & Procedures to Help you get CONTROL of your Business” we’re discussing the top systems contractors are using to maximize profits, get control of their teams, and get time back. It’s happening Tuesday, April 25th, 11:00am EST. Save your spot today by clicking here.
If you have any questions contact us at email@example.com or give us a call at 1-613-604-4531.
If you’re currently in a slow slump; not getting enough leads resulting in no new customers, then listen up.
Small business owners, particularly contractors like yourself, wear many hats— working multiple positions and running many tasks simultaneously, which can be the main reason as to why you don’t have a marketing plan carved out already.
Many of you have put in the time, energy, and money into marketing but saw no difference in cash flow.
Small business owners state the following as their biggest hurdle for getting results from their marketing efforts:
- The economy is slow
- Lack a marketing budget
- Lack knowledge of marketing
- Don’t have the time
- Are confused by the (sometimes) conflicting information out there
These are valid reasons as to why you don’t have a great marketing plan, but it doesn’t mean that’s the end all be all. It doesn’t have to be hard. You can create a marketing plan that attracts clients even in the toughest of times.
The secret to making marketing easy is to:
- Immerse yourself in your customers world— try to put yourself in their shoes so you get the message across most effectively.
- Uncover your customers pains, struggles, worries and concerns to leverage your unique ways to assisting these people.
- Find out where your potential customers hang out (on and offline) so that you can find the right channels to get your message across. (Grocery store bulletins, Sports centre entrance ways, on Facebook, on Linked In, at home looking at flyers and newspapers, etc.)
- Learn to test and measure so that you know where to apply your marketing budget. (Everything is trial and error at first, and that’s okay!)
Take the time to discover your ideal market— learn the systems and methods that will get you more clients, higher profits, and time for life outside your business. Knowing your marketing problems and seeking out solutions is the first step to achieving success!
If you need help with your marketing and getting more leads, then click here have a chat with us.
Unfortunately, not everything is within your control. You know that if your suppliers raise their prices, product price goes up, and what you charge your customers will have to too in order to maintain profits, or worse, take from your own pockets.
You’ll probably want to offer up dozens of discounts in other areas in order to maintain clients, but bending over backwards like this can be just as damaging to you and your business than outright telling your customers, like a cold slap in the face, that there’s going to be a price increase.
There’s got to be a good middle ground!
Here are 4 tips that will help you make the transition:
1) Know the ‘secret psychology’ of your customers. What is important to your customers beyond just price? It could be family safety, cleanliness, timeliness, amazing craftsmanship, professionalism, etc. When you go to your customers, keep in mind the key elements that make you and your company unique and better than the competition, in order to keep your customers.
2) Provide them the information ahead of time. Whether it’s online through blogs or social media, through personal email, or in-person, write about the fluctuations in the economy, talk about suppliers costs going up, and discuss seasonal changes and their effects on a contracting businesses— explain the what, who, when, how, and why. If you’re able to have an informal conversation relevant to price increases ahead of time, it lessens the blow for when it comes time to tell your customers prices are going up.
3) Practice having this conversation in a team meeting. Grab not only your sales and marketing team, but everyone you can! The more people that practice and know what they’re talking about, the better. Enough practice leads to a conversation that truly sounds authentic (because even if it really is, it can sometimes come off as an act to your customers; they’re smart and know what sounds valuable.)
4) Don’t get intimidated. There will always be customer’s that push back and argue over everything. Does that mean you should offer up dozens of discounts in other areas to please them? Not necessarily. Does that mean you should cave and maintain price just for them? No. Does it mean you should offer up a lower quality service or product in order to keep them? Not recommended. The thing is, you most likely will lose a few customers— these are customers we classify as ‘D’s as they only care about winning best price. In a professional, polite way, you must explain in detail why prices are increasing and how it’s important, as well as why they should stick with you (reflecting back on the ‘secret psychology’ and your practice conversations.)
When it comes down to it, telling customers your prices are increasing is never easy. Showing value to your customers in other areas, is. Rating clients accordingly will allow you to determine which clients can be offered specific discounts or deals, and which will be content with a polite explanation of the situation. If you’re curious about the ‘secret psychology’ of customers or how to rate your customers from class A-D and what that means, we have specific tools to help. Click here for a chat with Andrew to find out more.
All the best, Profit for Contractors.
At Profit for Contractors we’re dedicated to helping you and your business flourish.
With nearly a decade of successfully helping contractors fix and grow their business to its utmost potential, we’re confident we can help you too. Constant help is always at your fingertips, and with a little work, your goals can become a reality.
CONTACT US NOW
Phone: (613) 801-0256
Location: 37 Moore St.
Richmond ON K0A 2Z0